User journey maps can be used to outline a user’s path through the problem space. A close inspection of those maps will help you clarify the customer’s needs. Once you’ve validated the needs, you can add them to your roadmap as key themes or subthemes to address. Those themes and subthemes can then be vetted and supported by job stories or user stories. Buttressing your themes with job stories helps you cross-check and validate their importance to the customer and the value in solving for them. Finally, make sure every theme or subtheme on your roadmap is linked to a strategic objective and
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