Ben Foster, an advisor to product-driven startups, expands on the idea that uncovering themes to deliver value is more important than simply hitting deadlines: “I prefer to keep dates as vague as possible in order to maintain flexibility. If I don’t have sufficient confidence an item on the roadmap will be delivered by a specific date then, I don’t want to commit to it. The roadmap should clarify plans, but without providing false precision that someone else might be banking on.”

