Every feature you build has a carrying cost. For each new feature, you may have to: Retest (and fix if necessary) the feature with each new release and in each supported environment Document the feature Produce training material for the feature Handle support requests from customers (and train the support team to handle them) Figure out how to incorporate the feature into your pricing Figure out how to demo and sell the feature (and train the sales team) Figure out how to position and market the feature (and train the marketing and channels teams)
