four key elements to a well-crafted mission statement: Value What value does your mission bring to the world? Inspiration How does your mission inspire your team to make the vision a reality? Plausibility Is your mission realistic and achievable? If not, it’s disheartening, and people won’t be willing to work at it. If it seems achievable, however, people will work their tails off to make it happen. Specificity Is your mission specific to your business, industry, and/or sector? Make sure it’s relevant and resonates with the organization.
