at Harvard Medical School, presented physicians with two treatments for lung cancer: radiation or surgery. The five-year survival rate recommends surgery. Two groups of participants received different ways of presenting information about the short-term survival rate of surgery, which is riskier than radiation. When told that “the one-month survival rate is 90 percent,” 84 percent of physicians chose surgery, but that rate fell to 50 percent when told that “there is a 10 percent mortality in the first month.” Both these phrases said the same thing, but how the researchers framed the information
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