Yazen H. Al Safi

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Such compromises are a key aspect of how humans make decisions. Economics Nobel Prize–winner Herbert Simon called this “satisficing.” While classical economics models superintelligent beings making perfectly rational decisions, Simon recognized and emphasized in his work that humans cannot cope with complexity. Instead, they satisfice, doing the best they can to meet their objectives. Thinking is difficult, so people take shortcuts.
Prediction Machines: The Simple Economics of Artificial Intelligence
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