If that data resides with others, you need a strategy to get it. If the data resides with an exclusive or monopoly provider, then you may find yourself at risk of having that provider appropriate the entire value of your AI. If the data resides with competitors, there may be no strategy that would make it worthwhile to procure it from them. If the data resides with consumers, it can be exchanged in return for a better product or higher-quality service.
