But what does the notion of AI-first mean? For both Google and Microsoft, the first part of their change—no longer mobile-first—gives us a clue. To be mobile-first is to drive traffic to your mobile experience and optimize consumers’ interfaces for mobile even at the expense of your full website and other platforms. The last part is what makes it strategic. “Do well on mobile” is something to aim for. But saying you will do so even if it harms other channels is a real commitment.
