Goods and services could be distributed digitally. Communication was easy. And you could find information with the click of a search button. But you could do all of these things before. What had changed was that you could now do them cheaply. The rise of the internet was a drop in the cost of distribution, communication, and search. Reframing a technological advance as a shift from expensive to cheap or from scarce to abundant is invaluable for thinking about how it will affect your business.
