white nationalist movements as the culmination of a thirty-year effort to massage the white supremacist message: “We recognized back then that we were turning away the average American white racists and that we needed to look and speak more like our neighbors. The idea we had was to blend in, normalize, make the message more palatable.”27 Derek Black, godson of David Duke and former key youth leader in the white nationalist movement, explains: “My whole talk was the fact that you could run as Republicans, and say things like we need to shut down immigration, we need to fight affirmative
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