Examples of ideology in the United States include individualism, the superiority of capitalism as an economic system and democracy as a political system, consumerism as a desirable lifestyle, and meritocracy (anyone can succeed if he or she works hard). The racial ideology that circulates in the United States rationalizes racial hierarchies as the outcome of a natural order resulting from either genetics or individual effort or talent. Those who don’t succeed are just not as naturally capable, deserving, or hardworking.