The frame is deep and extensive, with thousands of stored “bits.” These bits are pieces of cultural information—images, stories, interpretations, omissions, silences—that are passed along from one person and group to the next, and from one generation to the next. The bits circulate both explicitly and implicitly, for example, through movies, television, news, and other media and stories told to us by family and friends. By constantly using the white racial frame to interpret social relations and integrating new bits, whites reinscribe the frame ever deeper. At the most general level, the
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