That’s where the 10-Minute Rule comes in—if you want something, wait at least ten minutes before getting it. It’s simple and leaves no room for debate or excuses. When you feel an urge, force yourself to wait for ten minutes before giving in to whatever the urge is. If you’re still craving it after ten minutes, then have it. Or wait ten more minutes because you’ve already done it and survived just fine. Simply by choosing to wait you remove the “immediate” from immediate gratification—building discipline and improving decision-making.

