Psychologist Roy Baumeister of Case Western Reserve University conducted a study in 1996 measuring the phenomenon of what’s known as willpower depletion. He gathered 67 study participants in a room with freshly baked cookies and other sweet confections, as well as some bitter radishes. Some lucky participants were allowed to indulge in the sweet treats, while the subjects in the experimental condition were asked to eat only the radishes—they had to exercise their willpower. Unsurprisingly, the radish-eaters were less than pleased. Once they had been subjected to enough temptation as deemed
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