This conundrum of how to spur innovation on a deadline—or, put another way, how to make the creative process more productive—isn’t unique to filmmaking, of course. Every day, students, executives, artists, policy makers, and millions of other people confront problems that require inventive answers delivered as quickly as possible. As the economy changes, and our capacity to achieve creative insights becomes more important than ever, the need for fast originality is even more urgent.
