We spend a tiny fraction of our transportation safety budget warning people of the dangers of drowsy driving compared with the countless campaigns and awareness efforts regarding accidents linked to drugs or alcohol. This despite the fact that drowsy driving is responsible for more accidents than either of these two issues—and is more deadly. Governments could save hundreds of thousands of lives each year if they mobilized such a campaign. It would easily pay for itself, based on the cost savings to the health-care and emergency services bills that drowsy-driving accidents impose. It would of
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