Like it or not, some things in the world of analytics haven’t changed much. Issues like developing an analytical culture, the important role of leadership, and the critical need to focus your analytics on a pressing business problem, are all pretty similar to what they were in 2007. We’ve left all those lessons pretty constant in this edition, other than trying to find new examples of how important they are. They were the hardest things to pull off successfully a decade ago, and they’re still the hardest today.
