Competing on Analytics: Updated, with a New Introduction: The New Science of Winning

by Thomas H. Davenport

In chapter 1, we’ve attempted to lay out the general outlines of analytical competition and to provide a few examples in the worlds of business and sports. Chapter 2 describes the specific attributes of firms that compete on analytics and lays out a five-stage model of just how analytically oriented an organization is. Chapter 3 describes how analytics contribute to better business performance, and includes some data and analysis on that topic. Chapters 4 and 5 describe a number of applications of analytics in business; they are grouped into internally oriented applications and those primarily involving external relationships with customers and suppliers. Part II is more of a how-to guide. It begins with an overall road map for organizations wishing to compete on their analytical capabilities.