So your idea fails. What now? Some will worry, some will give up, and some will keep pushing the dying idea until it is a lifeless, floppy mess. None of these will help. What will help is forgetting. Forget the concept of success, at least temporarily. Forget the failure. Forget the stress and the disappointment. Don’t analyze what went wrong. Don’t flog a dead horse. Forget it all so you can be reborn. A clean slate. No ideas ever existed before this very moment.

