No thanks, I hate saving money. No thanks, this deal is just too good for me. I’m not interested in being awesome. I’d rather stay uninformed. Ew, right? Do you want to do business with a company that talks to you this way? I guess you could say these blamey, shamey messages are more “human” than a simple yes/no—but only if the human you’re imagining is the jerkiest jerk you ever dated, the kind of person who was happy to hurt your feelings and kill your self-esteem to get their way. That’s why I started calling these opt-in offers “marketing negging.”
