Sara Wachter-Boettcher

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Sara Wachter-Boettcher is a web consultant based in Philadelphia, and the author of the forthcoming Technically Wrong, from W.W. Norton, as well as two books for web professionals: Design for Real Life, with Eric Meyer, and Content Everywhere.

She helps organizations make sense of their digital content, and speaks at conferences worldwide.

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Average rating: 4.19 · 1,114 ratings · 179 reviews · 3 distinct worksSimilar authors
Technically Wrong: Sexist A...

4.15 avg rating — 653 ratings — published 2017 — 6 editions
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Content Everywhere: Strateg...

4.16 avg rating — 230 ratings — published 2012 — 6 editions
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Design for Real Life

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4.34 avg rating — 231 ratings — published 2016 — 2 editions
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“Study after study shows that diverse teams perform better. In a 2014 report for Scientific American, Columbia professor Katherine W. Phillips examined a broad cross section of research related to diversity and organizational performance. And over and over, she found that the simple act of interacting in a diverse group improves performance, because it “forces group members to prepare better, to anticipate alternative viewpoints and to expect that reaching consensus will take effort.”
Sara Wachter-Boettcher, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

“The reality is a lot more mundane: design and programming are just professions—sets of skills and practices, just like any other field. Admitting that truth would make tech positions feel a lot more welcoming to diverse employees, but tech can’t tell that story to the masses. If it did, then the industry would seem normal, understandable, and accessible—and that would make everyday people more comfortable pushing back when its ideas are intrusive or unethical.”
Sara Wachter-Boettcher, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

“The good news is there’s actually no magic to tech. As opaque as it might seem from the outside, it’s just a skill set—one that all kinds of people can, and do, learn. There’s no reason to allow tech companies to obfuscate their work, to call it special and exempt it from our pesky ethics.”
Sara Wachter-Boettcher, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech




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