Sound familiar? That’s the classic edge-case thinking we looked at back in Chapter 3—thinking that allows companies to shrug their shoulders at all the people whose identities aren’t whatever their narrow definition of “normal” is. But Alciné and his friend aren’t edge cases. They’re people—customers who deserve to have a product that works just as well for them as for anyone else.
Actually, o think this is different (and even worse). The use cases for black consumers are probably the same as for white and Asian males, when it comes to photo organization. The earlier cases of women who didn’t fit into either “trying to have baby”, “trying not to have baby”, “fertility treatments” or whatever they were were actually distinct (and deliberately excluded) use cases.
