Eric Meyer and I wrote about this in Design for Real Life, calling on designers to let go of their narrow ideas about “normal people,” and instead focus on those people whose identities and situations are often ignored:
But should they *focus* on these? These aren’t necessarily a continuum like neck size in the Air Force example...these are different *purposes*. If you design for the rare purpose, won’t you miss what the majority want and this fail to succeed? You do have to go for the primary pain/use case first, then can accommodate rarer needs?
