They usually say something like, “The page you are looking for does not exist.” But at the time, the team was really focused on developing a funny, unique voice for MailChimp. So they decided to call it an “oops” moment and started brainstorming funny ways to communicate that idea. Pretty soon, someone had designed a page showing a pregnancy test with a positive sign. Everyone thought this was hilarious—right up until Kiefer Lee took it to her CEO. “Absolutely not,” he told her. Looking back, she’s glad he killed it.
Can’t see how that could’ve gone wrong... 😳Good save there, Sport.
