The first thing I was asked when I opened the app was what my “journey” was: The choices were avoiding pregnancy, trying to conceive, or fertility treatments. And my “journey” involves none of these.
They may have done research and realized this covers a high percentage of the market? Yes, they probably should have ‘other’, but they might have done the analysis and realized it’s not worth building an app for that. I don’t think this was stereotyping out of ignorance, there’s just not that much there there...well , also there’s a helluva lot more ads they can push on the fertility/maternity angle, so that’s probably who they’re angling for.
