The bigger Facebook’s ambitions get, the riskier these cultural values become. It’s one thing to play fast and loose with people’s cat photos and status updates. It’s another when you start proclaiming that you’re “developing the social infrastructure for community—for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all,” as Zuckerberg himself wrote in a 5,000-word manifesto about the future of the company published in February 2017.51 He went on to talk about a future where Facebook AI listens in on conversations to identify potential
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