Let’s say you’re killing it on Twitter. What are you going to do the day you realize you’re tired of Twitter? What are you going to do if Twitter disappears? What if you’re the country’s favorite beekeeper and you develop a deadly allergy to bees? It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion.
