Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.

An entrepreneur is someone who finds a way. —Shaun “Shonduras” McBride

It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion.

A strong personal brand is your ticket to complete personal and professional freedom.

You just have to make the choice to actually do it. I am so tired of excuses. Why not try something new? Be optimistic, exhibit patience, shut your mouth, and execute.

And what really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.

Authenticity

Your intent will be reflected in your

authenticity. You will be a thousand times more successful if you wake up eager to share and create something because you believe the world will enjoy it rather than because you have calculated that this i...

Passion is your backup generator when all your other energy sources start to sputter.

To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.

wanted you to develop high-quality native microcontent. For those of you new to this, that means content that is specifically and perfectly designed to suit the platform you’re using to disseminate it. The audience on Twitter isn’t looking for the same kind of content as Instagram followers.

Here’s the antivenin: you don’t have to wait until you’re an expert or you’ve designed a perfect website or written ten perfect blog posts before launching a business. Quite the contrary.

My problem. Why do I feel the need to look together “ perfect”?