It literally does not matter how long a platform lasts. What matters is that it exists. If you’re seeking to build your audience, go where the audience goes, wherever that may lead. Consume the platform’s content for a couple of weeks to get a feel for what’s appealing to users, then strategize how you can create content that will successfully penetrate that market. Get to know it and put your resources into it. Not all, mind you. Just some. More if you’re comfortable with the platform, less if you decide it’s not for you. But to label any platform as irrelevant shows a lack of imagination and
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