He started putting out educational videos to help inform potential customers about the ins and outs of their cars. “We have put out videos on the different types of oils, the difference between a full-synthetic and a conventional, on when you should do an engine flush. And we’ve gotten lots of feedback. People will type messages like, ‘This is the first time anyone has actually explained to me what the purpose of my air filter is.’ I truly believe that the most educated customer will always pick us.”
Education
