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bought from you because you finally gave me an opportunity to pay you back. I didn’t even need the book; I’ve already passed the exam. But you provided me so much information, I felt I needed a way to give back to you.” I eventually learned that this reciprocity is human nature, and I was setting up systems for that kind of interaction and transaction.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
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