three short years, yours is one of the Top 150 podcasts on Apple. The podcast is your pillar, but you use it to create microcontent, too. Judy’s sense of humor is often good for a quote, so you create memes and post them on Facebook and Instagram. You engage with people on Twitter and raise awareness of the podcast there. The two of you are interviewed by Entertainment Weekly and Variety. In time, it gets harder for you to get out of the house every week—your back often aches, and you’re most comfortable in your La-Z-Boy—but it doesn’t matter anymore because the studios are sending you and
...more
