Here’s the reality: if you’re going to build a personal brand and try to monetize it, you have to have a Facebook page. Period. It has almost 2 billion monthly active users, more than half of whom use it daily.1 There are 1.15 billion daily active users on mobile.2 If you’re crushing it on Snapchat, YouTube, or Instagram but don’t have a full-throttle Facebook strategy, you’re severely limiting your potential and growth.
