Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

The second thing was that he discovered Crush It!, which helped him come to terms with what had to happen next. “The book says, ‘If you want to make money selling worms, do it, and own it, and be that guy.’ The LEED exam stuff? Those were my worms. I was that guy.”