Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

We see it all the time. ESPN made Sports Illustrated look old. Bleacher Report is in the process of making ESPN look fusty. Barstool Sports is already starting to make Bleacher Report feel stale. It happened to Macy’s. It happened to Radio Shack, Woolworth’s, Tower Records, Nokia . . . They crushed, they stagnated, they died. They are no different from any brand crushing it today. One day we could have a WTF moment upon hearing that Ralph Lauren filed for Chapter 11 bankruptcy protection or that GQ no longer exists. Learn the lesson now: everyone is playing the same game. If you don’t play offense all the time, every day, every year, no matter how successful you become, someday you will wind up playing defense.