Work I’ve audited a lot of people over the years who on the surface seemed to be doing everything right. They’d established a good niche, they were personable and interesting, their content was on target and valuable, yet they expressed frustration that they weren’t meeting their business goals. When I looked closer, I’d see that they were still playing golf or tweeting about the previous night’s Walking Dead episode. Let me make this as clear as I can: When you first start out, there is no time for leisure—if you want to crush it. There is no time for YouTube videos or shooting the shit in
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