In 2009, I devoted only three lines to the idea that “you can even make the learning process part of your content.” It was an aside, a possible solution if you were young or still building cred. Since then I’ve come to realize that, actually, the learning process should be your content. That means it’s not a problem if you’ve got more passion than expertise. Our best-loved icons aren’t the ones born to the manor who stayed in the manor. They’re the ones who started out tinkering in their basements, who sold product out of the backs of their cars, who rose and fell and rose again. The only ones
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