Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

I started approaching venues, which were mostly restaurants and bars, and built a relationship with either the manager or the owner. I’d try thinking about how I could make my event valuable for them. How could I care for their biggest need, their biggest challenges? So I started asking, “What is the night you make the least amount of money?” And they would answer “Tuesday night” or “Wednesday night” or whatever it was, and I’d say, “OK. I’m going to bring you five hundred people on that night, because I want to make every night a profitable night for you, not just the weekends. And I’m going to bring new business leaders, a new audience of quality people to your business.”