Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

For instance, if I go to cryotherapy, I take a picture of where I am, and then I show me in the booth freezing my ass off. And then I can show what I wore, and after that, I Snapchat the little flier with the benefits. So what my followers get out of that is where to go, what the benefits are, what they should wear, and what it looks like when you’re in the chamber. With every single thing I do, I try to hit those four points. I’m not just going to post a picture of my coffee cup. I’m going to say, “Today, I’m drinking iced coffee. I’m drinking it with a silicone straw because it’s BPA free, and I like cinnamon in it because it helps with your blood sugar.” Every single snap needs to leave them with something or else it’s narcissistic.