Despite his belief in Crush It!, he isn’t trying to be another GaryVee. “I am who I am and he is who he is. That’s what Crush It! is also about, you know: being confident in who you are, not trying to be like somebody else. When you really own it, and you put yourself out there and be you, your vibe is going to attract your tribe, and you’re going to be able to make change in this world.”