Trump is an “emotions candidate.” More than any other presidential candidate in decades, Trump focuses on eliciting and praising emotional responses from his fans rather than on detailed policy prescriptions. His speeches—evoking dominance, bravado, clarity, national pride, and personal uplift—inspire an emotional transformation. Then he points to that transformation. “We have passion,” he told the Louisiana gathering. “We’re not silent anymore; we’re the loud, noisy majority.” He derides his rivals in both parties for their inability to inspire enthusiasm. “They lack energy.” Not only does
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