arrive at an overall summary of your day, we could simply average those ratings: 6.5. A pretty good day. Now, let’s say we text you again, a few weeks later, and ask you to rate your overall Disney experience. A reasonable prediction of your answer would be 6.5, since it encompasses all the highs and lows of your day. But psychologists would say that’s way off. They’d predict that, looking back on the day at Disney, your overall rating would be a 9! That’s because research has found that in recalling an experience, we ignore most of what happened and focus instead on a few particular moments.
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