department manager (your boss’s boss) comes over and makes plans to have lunch with you the next week. You leave the office that day thinking, I belong here. The work we’re doing matters. And I matter to them. After the John Deere brand team completed its plan for the First Day Experience, some offices across Asia began to roll it out. In the Beijing office, it was such a hit that employees who’d been hired earlier were joking, “Can I quit and rejoin?” In India, the program has helped to differentiate John Deere in the highly competitive labor market. Shouldn’t every organization in the world
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