When: The Scientific Secrets of Perfect Timing

by Daniel H. Pink

FIVE WAYS TO REAWAKEN YOUR MOTIVATION DURING A MIDPOINT SLUMP If you’ve reached the midpoint of a project or assignment, and the uh-oh effect hasn’t kicked in, here are some straightforward, proven ways to dig yourself out of the slump: Set interim goals. To maintain motivation, and perhaps reignite it, break large projects into smaller steps. In one study that looked at losing weight, running a race, and accumulating enough frequent-flier miles for a free ticket, researchers found that people’s motivation was strong at the beginning and end of the pursuit—but at the halfway mark became “stuck in the middle.”1 For instance, in the quest to amass 25,000 miles, people were more willing to work hard to accumulate miles when they had 4,000 or 21,000. When they had 12,000, though, diligence flagged. One solution is to get your mind to look at the middle in a different way. Instead of thinking about all 25,000 miles, set a subgoal at the 12,000-mile mark to accumulate 15,000 and make that your focus. In a race, whether literal or metaphorical, instead of imagining your distance from the finish line, concentrate on getting to the next mile marker. Publicly commit to those interim goals. Once you’ve set your subgoals, enlist the power of public commitment. We’re far more likely to stick to a goal if we have someone holding us accountable. One way to surmount a slump is to tell someone else how and when you’ll get something done. Suppose you’re halfway through writing a thesis, or ...