When: The Scientific Secrets of Perfect Timing

by Daniel H. Pink

After coding these creators’ daily schedules and tabulating who did what when, French found what we now realize is a predictable distribution. About 62 percent of the creators followed the peak-trough-recovery pattern, where serious heads-down work happened in the morning followed by not much work at all, and then a shorter burst of less taxing work. About 20 percent of the sample displayed the reverse pattern—recovering in the mornings and getting down to business much later in the day à la Flaubert. And about 18 percent were more idiosyncratic or lacked sufficient data and therefore displayed neither pattern. Separate out that third group and the chronotype ratio holds. For every three peak-trough-rebound patterns, there is one rebound-trough-peak pattern.