When: The Scientific Secrets of Perfect Timing

by Daniel H. Pink

This is a book about timing. We all know that timing is everything. Trouble is, we don’t know much about timing itself. Our lives present a never-ending stream of “when” decisions—when to change careers, deliver bad news, schedule a class, end a marriage, go for a run, or get serious about a project or a person. But most of these decisions emanate from a steamy bog of intuition and guesswork. Timing, we believe, is an art. I will show that timing is really a science—an emerging body of multifaceted, multidisciplinary research that offers fresh insights into the human condition and useful guidance on working smarter and living better. Visit any bookstore or library, and you will see a shelf (or twelve) stacked with books about how to do various things—from win friends and influence people to speak Tagalog in a month. The output is so massive that these volumes require their own category: how-to. Think of this book as a new genre altogether—a when-to book.