Think of this phenomenon as a first cousin of the fresh start effect—the fast finish effect. When we near the end, we kick a little harder. To be sure, the effect is not uniform or entirely positive. For instance, as we close in on a finish line, having multiple ways to cross it can slow our progress.12 Deadlines, especially for creative tasks, can sometimes reduce intrinsic motivation and flatten creativity.13 And while imposing a finite end to negotiations—for labor-management contracts or even peace agreements—can often speed a resolution, that doesn’t always lead to the best or most
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