“[A]n important takeaway from our study for corporate executives is that communications with investors, and probably other critical managerial decisions and negotiations, should be conducted earlier in the day.”11 Should the rest of us heed this counsel? (Campbell, as it happens, typically held its earnings calls in the morning.) Our moods cycle in a regular pattern—and, almost invisibly, that affects how corporate executives do their job. So should those of us who haven’t ascended to the C-suite also frontload our days and tackle our important work in the morning? The answer is yes. And no.
This study blew me away. Intensely-focused, well-prepared, profit-seeking executives are as subject to these diurnal patters as the rest of us. What’s also interesting is that the findings were so powerful that this group of academics, people often loath to offer tangible advice, issued what amounts to a warning cry.
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