Likewise, in other studies, people given a hard deadline—a date and time—are more likely to sign up to be organ donors than those for whom the choice is open-ended.9 People with a gift certificate valid for two weeks are three times more likely to redeem it than people with the same gift certificate valid for two months.10 Negotiators with a deadline are far more likely to reach an agreement than those without a deadline—and that agreement comes disproportionately at the very end of the allotted time.11 Think of this phenomenon as a first cousin of the fresh start effect—the fast finish
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