The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

you simply can't make such products up in your conference room. The only way to learn about customer needs in a global marketplace is to spend time speaking with buyers

The blogs that are best at reaching an organizational goal are not about companies or products but rather about customers and their problems.

when you stop talking about yourself and your products and services and instead use the web to educate and inform important types of buyers, you will be more successful.